From 8 PM the after-party starts: open to everyone, free for BabelCampers, 50 CZK for others. Join us for drinks, networking and fun :)
20:00 Peter Pea
Local legend and a man who started iDJ.cz – a multitalented performer!
21:40 “Zprdeleslajdy” (Parlour Game)
You have five minutes to speak on a topic, you did not know before – with slides you have not seen before. Social Media Edition.
Some Electro Swing served by a young DJ, member of the Electro Swing Bohemia label run by famous Malalata DJs.
Some deephouse to start chillin'!
Technology and marketing have never been closer. During the digital age of marketing the importance of choosing the right technology for building the campaign proves itself as one of the most important decisions. This talk will cover the newest trends in building digital campaigns and present a showcase of successful projects.
Pavel is the new editor-in-chief of TyInternety.cz – the main news site about social media in Czech Republic. Pavel will present the plans and he is also looking for people willing to contribute to the new, richer content of TyInternety.
The new editor-in-chief of Tyinternety.cz, the most visited Czech on-line source of social media news. Bringing in a plenty of experience from Czech Radio and Czech Television.
Get your hands on building engaging and viral social promotions. We’ll show you how to triple the organic reach, how to launch viral quizzes, games or photo contests while collecting e-mail leads and new valuable fans. We’ll teach you how to collect and directly monetize Custom Audience from the promotion entries and visitors.
Register here: http://bit.ly/BCWS-Drska
How much social media is necessary in a country, where a successful social network was already working two years before Facebook started? How open are the Hungarians to international social channels? What success stories and local specialties or tricks are in a country, where there is already the ‘Facebook tax’?
Founder and CEO of Be Social, one of the leading social media agencies in Hungary.
Do you want to know how to solve tax trouble in marketing and adverts better than your tax advisor? Can you deal with all the damn tax rules for adverts on Google AdWords, Facebook Ads or AdSense? Come to this workshop to find out more. Only thing you need is to solemnly swear that you are up to no good ;) Note: Workshop will be held in Czech
Register here: http://bit.ly/BCWS-Hanych
Recipe websites and tablets in our kitchens have become one of the most visible digital customs among common users. Also, there is emerging market of online FMCG stores, both in mature and emerging markets. In our presentation we will cover the most important outcomes from the research performed among Poles and Czechs in 2014 regarding the issue on how digital channels affect culinary behavior. We will present the information on: how Social Media affects cooking and eating, what are the most important sources of recipes in social media, who are the people who already use mobile solutions for FMCG and buy FMCG products online.
Head of the digital research company IRCenter specializing in delivering marketing intelligence. Specialist in FMCG, finance and technology sectors. Academically interested in social networks and data intelligence.
Secret Weapons for effective Facebook Marketing & why we believe now's the time to double-down.
Positive and negative effects. Latest trends, analysis.
Former Director of New Media Division at Czech Televsion, created a lot of new media formats connected with the TV broadcast such as an interactive prime-time show Hyde Park CT24. She has a long term interest in new trends in journalism.
In the fast-emerging, highly-fragmented, multi-channel, multi-screen world of 2014 the onus has been firmly placed on publishers and brands alike to produce relevant, high-quality content. It’s what people want, it’s what people share.
Online influencers are desperate for rich – preferably unique – content. This means that PRs need to think, create and structure their teams like editorial teams. This affects the content we create, the way we write (for both human audiences and search engines), how we react (quickly) to events, and the customer journey we try to influence.
Basic requirements on how to run performance oriented Facebook Ads, things you should look after and beware of, how to do performance advertising and some practical examples.
Register here: http://bit.ly/BCWS-Linc
Marketing specialist at Slevomat. Responsible for making money out of Facebook and few other things.
What is the relation between relationships and crisis communication in social media? Are there any rules that should be known by every social media manager backwards and forwards? Could any of your favorite brands be an inspiration in crisis communication to you? Through relationship parallel, we will demonstrate that you already know everything about how to lead your brand in impending or ongoing crisis.
Online marketing consultant at H1.cz and a former Ogilvy Account Manager is focused on connecting SEO and Social Media especially when it comes to taking care of crisis communication across all the channels and media types.
A few years ago the issue was effective connection between online and offline communication. With the expansion of smartphones the mobile fully entered the scene and is changing the experience of both businesses and users. How to connect online and offline via mobile? Why mobile (micro) social networks work? How interaction creates content? What are the pros and cons of using mobile social media elements for marketing purposes? Let’s explore parallel mobile worlds coexisting with the real one and also have a little look at their future with the question: is today’s digital tomorrow’s real?
Consultant at PRIA with previous experience from PR.Konektor and HAVAS PR specialized in connection between soc. media & other communication channels, including real world experience. Content believer and ethusiast for mobile social platforms.
Why communication based on cultural insight works more effectively than on product benefit? Real case studies – unreal results.
Lately there are a lot of small companies trying to improve their online social networks presence. They pay for trainings, hire freelancers. This is something what I see on the Czech social media marketing market. But the owners of these companies usualy don't understand how social networks work and their reason for starting social media communication is something like this: “Johnny from neighboring town already has the Facebook Page for his business.” This attitude is usualy the reason why small companies invest no money and time to their communication. How you can explain to these entrepreneurs the sense of social networks and convince them to use it proper way? How to explain them the importance of online customers? And how to prepare content for these companies? These are the topics of my workshop.
Register here: http://bit.ly/BCWS-Perla
Social Media Maniac – after gaining experience in OgilvyInteractive he became a freelancer. He was involved in the Czech Greens party on-line part of campaign and he is often helping NGOs with social media (and also many corporate clients and agencies).
No matter what kind of marketing activities your brand has, it all comes down to analyzing sales results while aspiring to create optimized and successful campaigns. It's all sparking and great if you're a big brand with big budgets, but what if we told you it can be the same for the small ones? Is there life between big expensive campaigns and can a little one squeeze through? We want to share our success stories with you, we want to show you how to continuously entertain fans, easily collect leads, convert them to customers and boost sales with low budget campaigns.
Register here: http://bit.ly/BCWS-Racic
Register here: http://bit.ly/BCWS-Suda
One of the first on-line media planners in Czech with more than 13 years of experience, he´s now an Interaction Director at H1.cz /Group M and ready to rock your social media waters with his workshop.
We will talk mainly about the fact, that biblical “Whoever has will be given more, and they will have an abundance. Whoever does not have, even what they have will be taken from them.” is valid on social media even more than you may think.
Social media people ought to be versatile. Proactive. Creative. Responsible. The question is how to find a person that would fit all these criteria… And many more demands you may have according to what you need to tell the world. This workshop will show you how to find the right guy to meet your expectations – no matter if you are a company, an agency or a freelancer.
PS: creative brainstorming methods included!
Register here: http://bit.ly/BCWS-Spina
Strategy Planner overlooking social media projects at Triad Advertising in Prague, full service agency with strong passion for social media and digital.
Lets take a look at performance marketing done right. Karel is a creator of ROI Hunter, a tool to connect FB Ads, Google Analytics and XML feed. The new FB Ads PMD will show case studies to prove that FB can beat Google in conversions, scale the traffic and boost ROI.
New technologies have been helping us for years. Nowadays, we are paying more and more attention to their development and to the way they can improve our lives. However, with the rapid growth of new technologies, we started to forget elements of human behaviour. Algorithms not only help us in our daily work, but now they can even replace us. Sci-fi is starting to become real, we are living together with cyborgs..
Head of Sales at SoTrender, showing the companies how to use the big data and social media to support their business goals. Where corporate meets academic research and data get not only monitored, but interpreted and implemented.
Turn your followers into a sales force. A workshop showing opportunities and our experience with a brand new tool / platform: The Real Deal.
Register here: http://bit.ly/BCWS-Zachnik
New content manager in Polish startup Realdeal. Enthusiast of new technologies, startups and social media. A blogger and front-end freelancer.